How has the Internet helped you with your publishing venture?
The Internet hasn't really done that much for me simply because it is a free publication and our website is not set up for ordering. It has been a great tool for networking and easier for more people to send in submissions. It has let more people know about the magazine, but hasn't got them that hard copy that I talked about before.

What kinds of marketing and advertising have you done to promote your magazine?
I have stickers all around Virginia Beach and try to make it out to all the contests and events. I sent some to the surf expo and give them to all the surf brand reps to take whenever they are traveling. I had a surf contest back in November to kick off the whole idea of the magazine and am planning to do a little surf series in the summer.

How are you managing your circulation and distribution?
I send them out with anyone and everyone who travels up and down the east coast. I do most of the distribution myself... It's fun going to drop them off everywhere because you get to see people's reaction and how much they like the magazine. Every time I go into a shop the workers are always like "Is this the next issue? We are ready for it!" I am hoping to print 2,000 more copies with every issue and cannot wait to expand!

What tips can you give others on getting their first issue produced?
Network, network, network! Any and every tip someone gives you - write it down. It will all add up and help you in the long run. And just love what you do. It’s so cliché, but so true. If you love publishing this magazine, you will never give up and that's what's important.

For subscriptions and advertising information for Etc. Art & Surf Magazine, go to www.etc-mag.com.