How was boomer magazine created?
To say we started this magazine from scratch is a drastic understatement. In fact, my business partner basically drew up the plans for boomer on a restaurant napkin early in 2006. An owner of several successful businesses in the past and currently, he had the know-how to get us started from a business standpoint. He brought me on board to lend my insights into the editorial side of things about 14 months ago, and away we went.

Why did you decide to target the baby boomer generation with this magazine?
We get questions periodically about how we’re different than one particular magazine that seems to come calling when people turn 50 or so. My answer to that question is fairly simple. There are 78-million baby boomers in the U.S. They control over $2.1-trillion in wealth and spending power. Virtually every mainstream business today needs to be targeting this generation if they hope to be in the minds of the group of people in our country who make the most and biggest decisions in the marketplace.

The Midwest is seeing an influx of boomers moving here from both coasts. We’re keeping up on the trends throughout the region to keep natives and newcomers alike in the know. Boomers are passionate about their grandchildren. They spend money on them. Boomers are passionate about taking care of their parents. They spend money on them. Boomers are passionate about themselves. They spend money on, well, them! We’re offering our advertisers the opportunity to put their products and services in front of a significant number of people in a unique format.