Boomer Magazine
http://www.magazinelaunch.com/article/articles/129/1/Boomer-Magazine/Page1.html
By Staff Contributor
Published on 10/12/2007
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Published quarterly by Boomer Publishing Company and based in the heart of the Midwest, boomer inspires people born between 1946 and 1964 to remember their storied past while celebrating their lives today and into the future.
Published quarterly by Boomer Publishing Company and based in the heart of the Midwest, boomer inspires people born between 1946 and 1964 to remember their storied past while celebrating their lives today and into the future.
Recently MagazineLaunch.com had the privilege of speaking with the publisher and editor of boomer magazine, Todd Yearack. The staff at MagazineLaunch.com wanted to get a closer look at how boomer magazine was created.
How was boomer magazine created?
To say we started this magazine from scratch is a drastic understatement. In fact, my business partner basically drew up the plans for boomer on a restaurant napkin early in 2006. An owner of several successful businesses in the past and currently, he had the know-how to get us started from a business standpoint. He brought me on board to lend my insights into the editorial side of things about 14 months ago, and away we went.
Why did you decide to target the baby boomer generation with this magazine?
We get questions periodically about how we’re different than one particular magazine that seems to come calling when people turn 50 or so. My answer to that question is fairly simple. There are 78-million baby boomers in the U.S. They control over $2.1-trillion in wealth and spending power. Virtually every mainstream business today needs to be targeting this generation if they hope to be in the minds of the group of people in our country who make the most and biggest decisions in the marketplace.
The Midwest is seeing an influx of boomers moving here from both coasts. We’re keeping up on the trends throughout the region to keep natives and newcomers alike in the know. Boomers are passionate about their grandchildren. They spend money on them. Boomers are passionate about taking care of their parents. They spend money on them. Boomers are passionate about themselves. They spend money on, well, them! We’re offering our advertisers the opportunity to put their products and services in front of a significant number of people in a unique format.
Staff Contributor
Published quarterly by Boomer Publishing Company and based in the heart of the Midwest, boomer inspires people born between 1946 and 1964 to remember their storied past while celebrating their lives today and into the future. Boomer Magazine - Today's Generation
Published quarterly by Boomer Publishing Company and based in the heart of the Midwest, boomer inspires people born between 1946 and 1964 to remember their storied past while celebrating their lives today and into the future.Recently MagazineLaunch.com had the privilege of speaking with the publisher and editor of boomer magazine, Todd Yearack. The staff at MagazineLaunch.com wanted to get a closer look at how boomer magazine was created.
How was boomer magazine created?
To say we started this magazine from scratch is a drastic understatement. In fact, my business partner basically drew up the plans for boomer on a restaurant napkin early in 2006. An owner of several successful businesses in the past and currently, he had the know-how to get us started from a business standpoint. He brought me on board to lend my insights into the editorial side of things about 14 months ago, and away we went.
Why did you decide to target the baby boomer generation with this magazine?
We get questions periodically about how we’re different than one particular magazine that seems to come calling when people turn 50 or so. My answer to that question is fairly simple. There are 78-million baby boomers in the U.S. They control over $2.1-trillion in wealth and spending power. Virtually every mainstream business today needs to be targeting this generation if they hope to be in the minds of the group of people in our country who make the most and biggest decisions in the marketplace.
The Midwest is seeing an influx of boomers moving here from both coasts. We’re keeping up on the trends throughout the region to keep natives and newcomers alike in the know. Boomers are passionate about their grandchildren. They spend money on them. Boomers are passionate about taking care of their parents. They spend money on them. Boomers are passionate about themselves. They spend money on, well, them! We’re offering our advertisers the opportunity to put their products and services in front of a significant number of people in a unique format.
Distribution and Hurdles
Where will boomer be distributed?
We will distribute to baby boomer homeowners living in Missouri, Arkansas, Oklahoma, Kansas, Nebraska, Iowa, Illinois, Kentucky, and Tennessee. It’s our hope that a large number of our initial recipients of the magazine who receive it for no charge will want to subscribe long-term. We have been blessed to sign some significant retail distribution contracts with several national and regional outlets. It’s imperative that you form relationships with the retail outlets that are prospects for selling your title. Our digital edition is also a very valuable distribution tool.
What hurdles have you experienced leading up to and through publication of your first issue?
I think it's safe to say that getting the word out about your publication and overcoming the “new title” stigma are both huge hurdles. Because we look to capture national/regional advertisers, we fight the battle of making ourselves known to advertising agencies all across the country who represent many of the largest companies in the world. You must have a solid media kit and be knowledgeable about your publication from every aspect – ad prices, editorial, etc. We actually produced a sample magazine to go along with our initial distribution of media kits. This was really helpful for agencies and companies to see what they could expect from us.
Our first publication came out really nice, and we had some great support from a wide range of advertisers. Of course, everyone wants more advertisers! But, we are being careful about overloading boomer with advertising. We’re committed to keeping our editorial to advertising ratio at around 60/40. Too many magazines give you ad after ad before you get to any editorial. That won’t be the case in boomer.
Boomer Publishing Company
2200 E. Sunshine – Suite 324
Springfield, Missouri 65804
Phone Number:
Local: 417-886-9900
Toll Free: 866-648-9090
» Subscribe to boomer magazine
» Advertise on boomer magazine
We will distribute to baby boomer homeowners living in Missouri, Arkansas, Oklahoma, Kansas, Nebraska, Iowa, Illinois, Kentucky, and Tennessee. It’s our hope that a large number of our initial recipients of the magazine who receive it for no charge will want to subscribe long-term. We have been blessed to sign some significant retail distribution contracts with several national and regional outlets. It’s imperative that you form relationships with the retail outlets that are prospects for selling your title. Our digital edition is also a very valuable distribution tool.
What hurdles have you experienced leading up to and through publication of your first issue?
I think it's safe to say that getting the word out about your publication and overcoming the “new title” stigma are both huge hurdles. Because we look to capture national/regional advertisers, we fight the battle of making ourselves known to advertising agencies all across the country who represent many of the largest companies in the world. You must have a solid media kit and be knowledgeable about your publication from every aspect – ad prices, editorial, etc. We actually produced a sample magazine to go along with our initial distribution of media kits. This was really helpful for agencies and companies to see what they could expect from us.
Our first publication came out really nice, and we had some great support from a wide range of advertisers. Of course, everyone wants more advertisers! But, we are being careful about overloading boomer with advertising. We’re committed to keeping our editorial to advertising ratio at around 60/40. Too many magazines give you ad after ad before you get to any editorial. That won’t be the case in boomer.
Boomer Publishing Company
2200 E. Sunshine – Suite 324
Springfield, Missouri 65804
Phone Number:
Local: 417-886-9900
Toll Free: 866-648-9090
» Subscribe to boomer magazine
» Advertise on boomer magazine