Magazine Publishers of America

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The Magazine Handbook 2008-2009

June 6, 2008

This compendium of research answers all your questions about the magazine industry -- from advertising effectiveness and circulation metrics, to reader characteristic and trends, including 19 all-new pages of new data.

Just released Ad Impact Piece Focuses on Results

New! Blows apart any concerns your decision-makers may have about advertising in magazines with six ways magazines are key in meeting ad goals. Read more

New and Updated Category-Specific Fact Sheets

New & Updated! Fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more

New Advertiser-Funded Research Proves Magazine Deliver

New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more

Managing Mix in a Soft Economy

A soft economy changes the rules in marketing. Click for auto. For full study Read more

Magazine Ad URLs Increase Web Visits

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more

Digital Audience Measurement Research: An Update

Jim DeMarco of Time Inc. offers a perspective on the online syndicated research landscape as it exists today. Read more

Online Metrics Data

R.J. Katz of Forbes.Com looks at three different types of measurement—traffic, composition and reach. Read more

Quantcast Presentation

Adam Gerber, Chief Marketing Officer, Quantcast, explains how this Internet rating service is providing an alternative way to measure Web traffic Read more

Automotive Ad Spending vs Media Influence

Newly released analysis comparing what media consumers say influence them to purchase a car versus the media allocation of advertising dollars. Read more