NEW THE BEST CASE EVER FOR MAGAZINES!
Unequivocal third-party proof that magazines "rock." Download whatever slides you choose from this presentation to help you make the case for magazines.
Any questions on the presentation, please contact Dom Rossi at drossi@magazine.org.
NEW Accountability II—How Media Drive Results and Impact Online Success
A new compilation of accountability research, based on multiple independent studies, shows the strengths of magazines and their role alongside other media in:
Performing throughout the purchase funnel from brand awareness to purchase intent—overall and for specific product categories
Influencing consumer visits and searches on the web to drive online results.
To download this guide, click here.
NEW Creative Diagnostic Tool to Make Magazine Creative More Accountable
A new diagnostic tool from MPA will allow advertisers to assess engagement with magazine advertising creative and ultimately strengthen ad recall and action-taking. The tool, which is based on new and existing engagement research, delivers in-depth information on how consumers experience the magazine ads, beyond just scores.
To download full study, click here.
For creative diagnostic tool only, click here.
NEW Media Drive Online Success: Increasing Web Traffic and Search
This document extracts “drive to web” research
from the new Accountability Guide.
To download this research, click here.
- Members Only