Magazine Publishers of America

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The Magazine Handbook 2008-2009

June 6, 2008

This compendium of research answers all your questions about the magazine industry -- from advertising effectiveness and circulation metrics, to reader characteristic and trends, including 19 all-new pages of new data.

Managing Mix in a Soft Economy

This presentation uses client research to show how and why magazines are critical for advertisers’ media plans --especially in a down economy. Read more

Category-Specific Fact Sheets

These fact sheets showcase compelling evidence of how magazines work with other media to drive purchase intent and web activity. Read more

Magazine Ad URLs Increase Web Visits

New research reinforces magazines’ ability to drive traffic and demonstrates the critical need to include URLs in magazine creative. Read more

Accountability II—How Media Drive Results and Impact Online Success

This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more

Creative Diagnostic Tool to Make Magazine Creative More Accountable

This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more

Quantcast Presentation

Adam Gerber, Chief Marketing Officer, Quantcast, explains how this Internet rating service is providing an alternative way to measure Web traffic Read more