Magazine websites: new audiences, new advertisers, and moving into profit

FIPP has completed a second study of successful websites operated by consumer magazine publishers around the world – following a survey in 2003. Many of these sites have attracted new audiences who do not read the printed magazine, and new advertisers who do not advertise in print. More than half the sites are making a profit in their own right.

The full Magazine Websites report, written by FIPP research consultant Guy Consterdine will be posted when available on the linked site page.  Visit the FIPP site to see the current study summary which provides publishers some valuable insights into their magazine websites and online revenue implications.