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» Home » Authors » Marcia Yudkin

Marcia Yudkin

Marcia Yudkin is the author of 6 Steps to Free Publicity and 10 other books. She creates marketing and publicity plans for clients, performs press release makeovers and coaches both new and established businesses on reaching out effectively to their target market. Learn more at her web site, http://www.yudkin.com/publicityideas.htm

Articles by this Author

» The Publicity FAQ: Frequently Asked Questions About Getting Media Coverage

By Marcia Yudkin | Published 01/28/2005 | Marketing & Publicity | Unrated

This FAQ addresses the following questions:
I. The What and Why of Media Publicity
II. How to Get Media Publicity
III. Publicity Resources

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» Understanding Niche Publicity

By Marcia Yudkin | Published 01/28/2005 | Marketing & Publicity | Unrated

Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities…

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