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» Home » Authors » Jesse Serna

Jesse Serna

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» Nine Ways to Shine on the Mainline, or, How to Improve Your Newsstand Sales

By Jesse Serna | Published 02/10/2005 | Circulation Management | Unrated

Consolidation of newsstand distributors and the rapid decline in the number of independent bookstores have put added pressure on independent publishers. Markets are smaller and their accessibility is shrinking, leaving publishers searching for a way to get more from less on the newsstand.

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