Alun Probert
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| Alun Probert is founder and managing consultant of Robertson Shine with offices in Sydney and London. He received two consecutive MPA awards for the launch of FHM magazine in Australia and oversaw the relaunch of 2004’s Magazine of the Year, New Woman in quarto size. Most recently he has worked on the successful Australian launch of OK! Magazine. For more information visit www.robertsonshine.com
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Articles by this Author
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How to launch a great magazine
Launch specialist Alun Probert takes a look at some of today's most successful titles and finds that, with the right formula, there's a bright future for the industry's innovators...
We're very lucky to work in an industry where, in the past ten years, we've seen some of the most mould breaking and dynamic new launches of possibly any decade. If there's one broad lesson we can learn from their varied successes, it's that there's no obvious reason why publishers can't continue to come up with great ideas that become hugely profitable, famous magazines.
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Please find the articles below to help you start your magazine.
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