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» Home » Authors » Bill Stoller

Bill Stoller

Bill Stoller, the "Publicity Insider", has spent two decades as one of America's top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp, he's sharing -- for the very first time -- his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Bill's exclusive new site: http://www.publicityInsider.com

Articles by this Author

» The Four Seasons of Publicity - Building an All-Year Publicity

By Bill Stoller | Published 06/16/2005 | Marketing & Publicity | Unrated

If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc.

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» How To Create An Online Newsroom The Media Will Love

By Bill Stoller | Published 08/21/2005 | Marketing & Publicity | Unrated

This article contributed by Bill Stoller "the Publicity Insider" demonstrates the value for companies in making their media resources available online. The importance of making it easy for the media to obtain your news and media information is also critical for publishers starting a magazine. Properly developing the media resources to support press and news internally or externally generated related to your publications can lead to invaluable publicity pre and post launch.

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» The 10 Most Common Publicity Mistakes - Don't Sabotage Your Success!

By Bill Stoller | Published 04/5/2006 | Marketing & Publicity | Unrated

The number one rule of being successful in the world of publicity
(or in just about any other field, for that matter): Don't
sabotage your efforts with dumb -- and easily correctable --
mistakes. Here then are the dumb things that publicity seekers
do. Avoid them, and you'll be well on your way to scoring great
coverage!

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» The 10 Commandments of Press Releases

By Bill Stoller | Published 07/19/2007 | Marketing & Publicity | Unrated

In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for the writer of a press release. When the recipient of a release focuses only on its content -- and not on its creation -- the writer has succeeded. With that in mind, here's The 10 Commandments of Press Releases...

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