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Launch Editors

The MagazineLaunch.com Launch Editors contributor features and special interest stories related to new titles launching.

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» total 180! magazine Case Study

By Launch Editors | Published 07/22/2005 | Case Study Profiles | Unrated

total 180! Case Study

Launch Date: November, 2005 – Quarterly Publication

Conception: November, 2004

Three professional women turned stay-at-home moms want to launch a national reality-based magazine to target their growing and overlooked demographic. All other women’s magazines (that they could find) in the market are predominantly advice driven, with panels of experts telling women what they need to do to be “happy.” Instead, they will create a magazine that will validate and reassure women, in a voice and style that emulates sitting down to talk with your best girlfriend...

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» Cooking with Paula Deen Case Study

By Launch Editors | Published 09/21/2005 | Case Study Profiles | Unrated

Cooking with Paula Deen

Like the lady herself, Cooking with Paula Deen is not at all run-of-the-mill.The magazine combines the refinement of a lifestyle magazine with the delicious recipes, Southern hospitality and spunky personality of Paula Deen.

Due to arrive on newsstands in mid-November, this bi-monthly magazine focuses on restaurateur, author and TV personality Paula Deen, her lifestyle and her sought-after recipes.Paula never meets a stranger and her warm and unaffected manner will have readers feeling like they’ve known her all their lives.

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» Washington Gardener Magazine Case Study

By Launch Editors | Published 01/18/2006 | Case Study Profiles | Unrated

Washington Gardener Magazine

Startup Case Study

Editor & Publisher Kathy Jentz magazine startup Q & A.

After working for 15 years in association publishing (both trade and professional organizations), I was looking for an opportunity to strike out on my own. In my previous jobs, I had revamped a few magazines, launched several newsletters (both print and online), and oversaw web site designs.

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