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» Home » Authors » Helen Berman

Helen Berman

After a career as an ad sales person, marketing director and publisher, Helen Berman launched the Helen Berman Corporation in 1984 to specialize in advertising, Internet, multimedia and exhibition sales training and management development. Considered the guru of advertising sales, Helen not only creates customized workshops for individual publishers and corporations, but conducts seminars around the world. For 23 years has been a popular speaker and writer for Folio magazine. In addition to her articles for Folio and Expo magazines, Helen has also authored the two-volume book, "Ad Sales: Winning Secrets of the Magazine Pros."

Articles by this Author

» Using Data To Sell More Advertising

By Helen Berman | Published 08/5/2005 | Revenue & Advertising | Unrated

For years, I never really understood what an acre was. You could tell me an acre is 43,560 square feet, or that it equals 1/640th of a square mile. But then if you told me your house sat on a _ acre lot, I still wouldn't know whether to envy or pity you.

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