As a new publication, there are several things you will want to do in order to establish your magazine in the marketplace. Managing your clients (subscribers) and tracking your circulation revenue and expenses are certainly already part of your business objectives.

Recording your progress diligently will get you everywhere when preparing for circulation auditing, while at the same time maximizing your profitability. As you read through the following basic requirements for a successful audit, you should recognize that circulation auditing is little more than an extra set of practiced, verifying eyes upon the foundation question which you already want to establish as true:

Is my house in order?

Circulation auditing increases ad sales and contributes to more efficient, accountable, and cost-effective circulation management. Audit reports provide persuasive, comprehensive, and authoritative analysis of your circulation, leaving no room for guesswork for advertisers.