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» Home » Authors » Loren McDonald

Loren McDonald

Loren McDonald is vice president of marketing at e-mail marketing automation company EmailLabs, overseeing corporate marketing activities and client consulting services. He has 20 years experience in marketing, consulting and strategic planning. Earlier, Loren was founder and president of Intevation, an e-marketing services firm specializing in e-mail and SEM. He's held executive marketing positions at companies including USWeb/CKS (marchFIRST), NetStruxr, and Arthur Andersen.

Articles by this Author

» E-mail Newsletter Delivery - 10 HTML Tips for Publishers

By Loren McDonald | Published 08/7/2006 | Marketing & Publicity | Unrated

If E-Mail Clients Mangle Your HTML... Fix It!

Does your email newsletter contain a text link that directs readers to a Web version if they can't read the content in their email clients? If you don't, you should. But that alone won't absolve you of the sin of bad HTML design. Article by Kirill Popov and Loren McDonald - ClickZ Experts.

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