Should you launch your magazine independently or with a publisher?
By Bob Schustedt

Steve Cooper, in an Entrepreneur magazine article titled “Mags to Riches”  found in the June 2006 issue, writes, “People love magazines.  They’re personal, visually appealing, offer a unique voice and address subjects of individual interest.  Research institute MRI reports that 84 percent of adults read magazines.  Plus, magazines are an incredibly lucrative cash business once yours is profitable.  According to Husni (chair of the journalism department at the University of Mississippi), average profit margins for magazine businesses range from 10 percent to 30 percent.”