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Marketing & Publicity

» The 10 Commandments of Press Releases

By Bill Stoller | Published 07/19/2007 | Marketing & Publicity | Unrated

In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for the writer of a press release. When the recipient of a release focuses only on its content -- and not on its creation -- the writer has succeeded. With that in mind, here's The 10 Commandments of Press Releases...

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» E-mail Newsletter Delivery - 10 HTML Tips for Publishers

By Loren McDonald | Published 08/7/2006 | Marketing & Publicity | Unrated

If E-Mail Clients Mangle Your HTML... Fix It!

Does your email newsletter contain a text link that directs readers to a Web version if they can't read the content in their email clients? If you don't, you should. But that alone won't absolve you of the sin of bad HTML design. Article by Kirill Popov and Loren McDonald - ClickZ Experts.

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» The 10 Most Common Publicity Mistakes - Don't Sabotage Your Success!

By Bill Stoller | Published 04/5/2006 | Marketing & Publicity | Unrated

The number one rule of being successful in the world of publicity
(or in just about any other field, for that matter): Don't
sabotage your efforts with dumb -- and easily correctable --
mistakes. Here then are the dumb things that publicity seekers
do. Avoid them, and you'll be well on your way to scoring great
coverage!

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» How To Create An Online Newsroom The Media Will Love

By Bill Stoller | Published 08/21/2005 | Marketing & Publicity | Unrated

This article contributed by Bill Stoller "the Publicity Insider" demonstrates the value for companies in making their media resources available online. The importance of making it easy for the media to obtain your news and media information is also critical for publishers starting a magazine. Properly developing the media resources to support press and news internally or externally generated related to your publications can lead to invaluable publicity pre and post launch.

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» The Four Seasons of Publicity - Building an All-Year Publicity

By Bill Stoller | Published 06/16/2005 | Marketing & Publicity | Unrated

If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release in March. You’ve hired a new executive, you’ll put out a release when she’s on board, etc.

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» Understanding Niche Publicity

By Marcia Yudkin | Published 01/28/2005 | Marketing & Publicity | Unrated

Everyone keeps their radio tuned to station WIIFM - What's In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities…

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» The Publicity FAQ: Frequently Asked Questions About Getting Media Coverage

By Marcia Yudkin | Published 01/28/2005 | Marketing & Publicity | Unrated

This FAQ addresses the following questions:
I. The What and Why of Media Publicity
II. How to Get Media Publicity
III. Publicity Resources

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» How to Start a Magazine Pre-launch Interest eNewsletter List

By David Blankenship | Published 01/18/2005 | Marketing & Publicity | Unrated

Don't miss out on using a great startup marketing tool for your magazine launch. If you're starting a magazine, you can build a database of interested readers by adding an email newsletter sign-up form tool to your magazine's pre-launch website.

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