Case Studies

On the case: Will they read all about it?

Small business owners typically reach a threshold when they achieve a degree of success: How do they take their company to the next level, and how much should they risk in their growth plan? Sabina Manji is dealing with this issue as she charts the course for her small magazine company. She has set her sights on launching her title in Toronto, Canada's largest media market. But such a move won't Be cheap. Can she reach her goal while still protecting her core business?

Washington Gardener Magazine Case Study

Editor & Publisher Kathy Jentz magazine startup Q & A.
After working for 15 years in association publishing (both trade and professional organizations), I was looking for an opportunity to strike out on my own. In my previous jobs, I had revamped a few magazines, launched several newsletters (both print and online), and oversaw web site designs.

BeE Magazine Case Study

BeE Magazine was created when Celine Gumbiner, the CEO and Publisher of BeE Magazine discovered a lack of magazines addressing finance and politics for women. Gumbiner believed that if someone like her, who had a literary background and minor financial exposure, could learn basic financial skills, then other women could, too.

Cooking with Paula Deen Case Study

Cooking with Paula Deen

Like the lady herself, Cooking with Paula Deen is not at all run-of-the-mill.The magazine combines the refinement of a lifestyle magazine with the delicious recipes, Southern hospitality and spunky personality of Paula Deen.

Due to arrive on newsstands in mid-November, this bi-monthly magazine focuses on restaurateur, author and TV personality Paula Deen, her lifestyle and her sought-after recipes.Paula never meets a stranger and her warm and unaffected manner will have readers feeling like they’ve known her all their lives.