People magazine has launched its iPad app, a highly interactive version of the magazine featuring multiple scrollable areas and enhanced navigation features.

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The launch of the iPad has put a renewed focus on digital media applications, and early evidence suggests the impact of Apple's new product on the digital editions market will be profound. With its portability, interactivity and high-resolution color screen, the iPad seems taylor-made for magazines.

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After a disappointing first quarter and brutal recession, magazine ad pages finally seem to be heading into positive territory. Industry advertising pages fell 9.4 percent in the first quarter, per Publishers Information Bureau, in contrast to many publishers’ statements that the ad climate was improving.

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At the appalooza that is OMMA Mobile 2010, one of themes that emerged early in the day is the role of mobile apps in expanding a company's customer base. The idea is to think of an app not just for branding or reaching existing users but reeling in new ones.

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Google, in partnership with the Small Business Administration, has launched a marketing portal with resources aimed at small businesses.

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This week brought more confirmation that magazine publishers stand to benefit from the surge of interest in e-readers, including the new Apple iPad. On Wednesday Mediamark Research & Intelligence revealed the results of a study showing that e-reader owners are big fans of magazines, in addition to being a desirable demographic.

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Apple Inc.'s iPad, which officially debuted April 3, may be just the thing to revive b2b magazine advertising, some observers say. Obviously, the iPad's potential for helping the magazine industry remains an open question. Nonetheless, there is much data, research and opinion indicating that it and other tablet devices may help remake the way trade publishers sell advertising.

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If the Esquire editor in chief is in a good mood this early March day, it’s understandable. The Roger Ebert interview in the current issue is generating media buzz and Web traffic in advance of the film critic’s appearance on Oprah. Then there’s the upcoming National Magazine Awards.

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When the prototype Mag+ concept for tablet computers was released by Bonnier R&D, a video showing the digital magazine application quickly went viral. Now the prototype becomes reality with Popular Science+, the first in a series of new digital Mag+ magazines for the iPad coming out from Bonnier magazines.

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MOVING PICTURES MAGAZINE CELEBRATES 20TH ANNIVERSARY WITH RELEASE OF FALL ISSUE FEATURING JOHN CUSACK

Moving Pictures Magazine Fall Issue Includes Interviews with Cusack and Roland Emmerich, Star and Director, respectively, of the Holiday Blockbuster “2012”

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