It’s imperative that you begin now to create the digital products that will eventually replace your physical products
The last 15 years in the publishing industry have seen a revolution in marketing channels. Publishers now sell more products and generate more revenue on the Internet than from any other source.
Here’s the Mequoda Manifesto: Over the next 15 years, publishers will transition to delivering exclusively digital products. And that transformation will be twice as gut-wrenching as the shift to online marketing.
Margo Redfern's first attempt at building a website was a disaster. In 2007, she started a business, FlattenMe.com, to sell personalized children's books and cards. To build the site, Redfern hired a team of freelance programmers that a friend of her husband's had recommended.
It’s the dirty word that creeps in the way of some of our most brilliant shots. The perfect suit making the deal at the Commodities Exchange, Shamu midair or your moment of glory holding an Oscar or Emmy only to find out: infringement! Most of us are game, sure we’ll play by the rules but just what are those rules exactly and where exactly can you find them? After hours, days and weeks it only leads to finding out it’s a never-ending battle and search. Despite this little world of the web, there’s yet to be a concise place where you can fill your brain with the rights and wrongs. It’s forever changing, and this article may become out of date by the time it’s published, but before time's up we’ll work to fill in some blanks so read quickly before this expires.
So you're ready to put your planned magazine into a physical format for the purpose of providing an example to the business, marketing, and targeted readership community you will serve. As you make your magazine mock-up or short print run sample issue keep in mind that feedback will be as important as the concept and impression value you hope your magazine sample will provide.
Locating writers for your magazine and considerations for working with writers
This could be a short article. The secret to attracting the best writers? Pay the best bucks.
But wait! What's that you say? You can't afford to pay $5 per word? Well, okay, then you might need a few other attractive qualities to get writers on your side.
The only way to convert a magazine idea into a real magazine is through design. At every turn, the more your publication looks like it's established rather than merely a pipe dream, the better your chance of publishing success. Before you approach your first investor, advertiser, or subscriber, make your concept tangible. It will demonstrate a personal commitment to the project, and just as important convey your nebulous idea far better than any verbal presentation alone.