Magazine business plans usually include a text description of the magazine idea, some sample pages (possible a mock cover, table of contents, and a few feature articles), and three years of financial projections, plus detailed analysis of competitive magazines. I offer a simple planning kit that includes a text outline of the text and a financial workbook. Click HERE for more information about the kit. You should also review the best-selling book about magazine plans:

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One question I get often from visitors to the Laughing Bear web site is how much to charge for a magazine subscription. Let me note that these people are asking about the subscription rate for a popular magazine, not a literary or trade magazine. A popular magazine is one that could appeal to a large portion of the population. A literary magazine has a very small and specific niche circulation and a trade magazine has distribution limited to people within a certain profession.

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An important step in the magazine planning process is the development of a business and marketing plan. Here are some popular information & company resources related to creating a magazine business plan.

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