Don't miss this excellent article by Steve Cooper for insights of the secrets to what it really takes to start and run a magazine (Entrepreneur.com - MSNBC.com)

Why Magazines?
People love magazines. They're personal, visually appealing, offer a unique voice and address subjects of individual interest. Research institute MRI reports that 84 percent of adults read magazines. Plus, magazines are an incredibly lucrative cash business once yours is profitable. According to Husni, average profit margins for magazine businesses range from 10 percent to 30 percent.

The survival statistics say "don't do it," but they don't tell the full story. "Big companies put a title on newsstands just to see what happens and then fold it within the same year," says Woodward, explaining that this skews the stats.

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