Many people have a "Great Idea" for a magazine but before you begin a magazine launch there is a lot you need to know and plenty of financial support will be required...
Publishing a magazine is an extremely expensive undertaking. Many factors have combined to make this year particularly tough. Most magazines today make money not from readers (who pay to subscribe), but from advertisers who pay to reach those readers. It's a tough ad environment this year for most general-interest mags.
Unless you nail these six design points, your magazine launch could turn into a fizzle.
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