You won’t get any business from your company blog if nobody knows about it. To reach its full potential, a blog needs traffic. To get visitors, use a mix of old-fashioned marketing and contemporary Web tools.

It’s one thing to start a company blog. It’s something else entirely to get people to visit.

Driving traffic to your small business’ corporate blog takes equal parts old-fashioned marketing and contemporary Web tools. It’s a mix of common sense practices like printing a blog’s URL on company business cards with search engine optimization and blog software plug-ins to come up with the right formula to motivate people to visit, according to corporate bloggers and blog marketing experts.

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