If there’s one common discussion on things to test with your landing pages, it’s whether or not to use video.

Those in industries other than publishing have the most use for video, some might say. Video tutorials for software, repurposing commercials for beverages, and other versions of video can be used to show a user that a product a real, and even more, it’s great. Hey, even dentists are getting into video.

In general, websites are seeing an increase in conversion rates from video in the 1-2% range, but can go as high as 12%.

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