-After you've set your goals, investigate the necessary tools for accomplishing your campaign goals
-Know your recipients, whether you acquired their information yourself or through a third party
-Testing your campaign repeatedly ensures delivery and consumer response

• 1 comment
• Read more

In the days ahead, managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them, but these favors will be different: they will be what Hyatt Hotels’ C.E.O., Mark Hoplamazian, has called “random acts of generosity,” like unexpectedly picking up the tab for your hotel-bar drinks or hotel-spa massage.

• Add new comment
• Read more

Article Highlights:

* You have to articulate what each medium is supposed to do, and for whom it is supposed to do it
* Don't ignore your audience, and don't heavily rely on technology
* Social networking is a tactic and a strategy, and you need to know the difference
* Don't get unduly focused on the CPMs of your plan

• Add new comment
• Read more

Article Highlights:
-Focusing on business objectives and KPIs is key
-Refine your dashboard and look beyond the "hits"
-Tag your individual campaigns and test continually

• Add new comment
• Read more

Article Highlights:

   * Deliverability continues to get worse
    * Social media is fundamentally changing how people use email
    * Email marketing must adapt for new technologies and the mobile future

• Add new comment
• Read more

In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for the writer of a press release. When the recipient of a release focuses only on its content -- and not on its creation -- the writer has succeeded. With that in mind, here's The 10 Commandments of Press Releases...

• 7 comments
• Read more

If E-Mail Clients Mangle Your HTML... Fix It!

Does your email newsletter contain a text link that directs readers to a Web version if they can't read the content in their email clients? If you don't, you should. But that alone won't absolve you of the sin of bad HTML design.  Article by Kirill Popov and Loren McDonald - ClickZ Experts.

• 3 comments
• Read more

The number one rule of being successful in the world of publicity (or in just about any other field, for that matter): Don't sabotage your efforts with dumb -- and easily correctable -- mistakes. Here then are the dumb things that publicity seekers do. Avoid them, and you'll be well on your way to scoring great coverage!

• 3 comments
• Read more

This article contributed by Bill Stoller "the Publicity Insider" demonstrates the value for companies in making their media resources available online.  The importance of  making it easy for the media to obtain your news and media information is also critical for publishers starting a magazine.  Properly developing the media resources to support press and news internally or externally generated related to your publications can lead to invaluable publicity pre and post launch.

• 2 comments
• Read more

If you're like most publicity seekers, you probably think one project at a time.  You've got a new product coming out in April, so you send out a release in March. You've hired a new executive, you'll put out a release when she's on board, etc.

• 1 comment
• Read more