Article Highlights:

   * Deliverability continues to get worse
    * Social media is fundamentally changing how people use email
    * Email marketing must adapt for new technologies and the mobile future

Email: The endangered workhorse

If "Lost" were about interactive marketing, Kate would be display: glowingly attractive but highly unpredictable. Sawyer would be social media: sexy and dangerous. And stalwart, competent, true-blue Juliet? She'd be email marketing.

"All these new technologies are very sexy and get a lot of press," says Jeanne S. Jennings, an interactive marketing strategy and product development consultant. "But email is still the workhorse of the online marketing world."

Read Full Article Here