Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves, “Am I getting all I can from search engines... for free?” Consider this: searching is the second most popular online activity today — second only to email. In fact, comScore (August 2009) estimates that Google alone handles 304 million searches a day. Given this large volume of activity, search engines can tell you a lot about your customers
* Marketers need to be cognizant of what their search information tells a prospective visitor
* Choose your keywords wisely and make sure they appear on each page
* For each 200-250 words of text, each target term should be repeated two or three times
* Takeovers that begin quickly with non-static creatives are most effective
* A takeover is an event so the creative better be out of the ordinary
* Takeovers don't need to be big and intrusive to succeed
FIPP has completed a second study of successful websites operated by consumer magazine publishers around the world following a survey in 2003. Many of these sites have attracted new audiences who do not read the printed magazine, and new advertisers who do not advertise in print. More than half the sites are making a profit in their own right.
From the Online Magazine format to represent an "online only" electronically published publication to a print Magazines' website, there are many ways to start your online presence. Using the association to a "magazine" indicates that the online presentation will be related to or contain similarities to a print magazine style and content.
This article contains recent news and resources related to online digital magazine editions. Additional notes and resources will be posted here when available to help publishers learn more about the requirements for their digital edition strategy.
Digital Magazine Publishing: How to Get from Here to There
Q&A at Publish.com with Peter Meirs of Time.
Article from the recent FIPP World Magazine Congress in New York providing insight into opportunities publishers are seeking online.
Read through the hundreds of forums and bulletin boards on the internet and you will find dozens of threads centering on the lack of web site traffic. All the other remaining threads bemoan the difficulty of getting visitors to return long enough to buy something. Then there are the threads about...
dIf your web site is not currently creating revenue you are missing a huge opportunity!
The reality is that the Internet Age is here to stay and is gaining popularity everyday as more and more people become comfortable online. In the U.S. alone, approximately 75% of households have internet access. Never before have so many consumers had easy access to so much information, and many are looking online for more every day.