* Marketers need to be cognizant of what their search information tells a prospective visitor
* Choose your keywords wisely and make sure they appear on each page
* For each 200-250 words of text, each target term should be repeated two or three times
If you're reading this, SEO permeates everything you do. Or at least it should.
The trouble is, SEO isn't a fire-and-forget tactic, and making the most of natural search results requires constant attention. But while SEO is one of the best ways to drive quality traffic to your site, it's also deceptively labor intensive. Precious human resources -- both internal and external -- go into building and maintaining high-quality best practices, and SEO practitioners all say that ranking high in the right search categories is the responsibility of everyone on your team.
But SEO also requires vigilance because it is often about keeping a close eye on a countless array of factors, with no sure way of knowing which are more important than the others, and which combination of terms users will employ to find you. In short, there's a lot to do just to stay current, and even more to do to get ahead of the curve.
But where do you start, and how do you know if any of it's working? Are you winning or losing your SEO battle, and if you've hired an agency to manage your search profile, are they doing all that they can? These are questions that anyone who manages a website should be asking. Unfortunately, the tools for shedding light on these queries aren't as well known among SEO-neophytes as they should be. So, we asked several SEO experts to give us their quick, easy tips for spot-checking SEO.