NEW YORK (AP) — The Web edition of a cover story from Fortune this spring took a sharp turn from what you might expect at a 79-year-old magazine.
Dispensing advice on finding a job during a recession, the piece had a soundtrack, a troupe of improv actors from Chicago and about 4,000 fewer words than your average magazine feature. Instead of scrolling through a column of text, readers (if the term can be applied) flipped through nine pages that told the story with a mix of text, photo-illustrations, interactive graphics and video clips.
No one is quite sure what journalism will look like when the Internet is done with it, but as Fortune executive editor Steve Koepp put it, "If you're wondering what does the future of Fortune.com look like, it may be something like this."
Fortune can't take all the credit for trying to push storytelling a little further into the digital unknown. It had help from a much younger upstart, Flyp Media, that hopes to make these sorts of projects its stock and trade.
An online magazine operating a little more than a year, Flyp (pronounced "Flip") has no foot in journalism past. Its reporters — mostly freelancers — conceive of their stories as Internet creatures beginning to end.
"The idea isn't just to write a story and then add a video or an audio piece," explains Flyp senior editor Matthew Schaeffer. "It's to really figure out the best way to conceptualize these stories as multimedia pieces."
"It's just an exciting new way to present the information to the reader," Koepp said. "It's a little taste of the future."
Is this the tip of the spear?