LONDON - A magazine is being launched for St Pancras International as part of a campaign to promote the venue as 'destination station'.

High Speed 1, which owns St Pancras International, said the free magazine, St. P, takes the forms of a glossy lifestyle title, which will provide information about the station, its retailers, fashion and health and beauty. It will be published twice a year and will be distributed in the station, local retailers and in tourist offices. It will be accompanied by a Christmas gift edition.

A spokesperson for High Speed 1 said the magazine will be significantly different from customer information leaflets distributed at other UK stations. It aims to build on the station's positioning as a social hub and ‘a foodie's paradise' by highlighting reasons to visit the station beyond transport needs.

The launch of the publication next month will coincide with a two-week-long food ‘extravaganza' bringing together celebrity chefs, such as Oliver Peyton and Richard Corrigan, cookery demonstrations, food and drink tasting and other culinary activities.

September will also mark the launch of the station's daily farmers' market. It will sell produce from local retailers such as Stewed, which sells gourmet stews and is based in Holloway, and Hoxton Beach, which specialises in falafel and vegan Lebanese food.

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The magazine and activities, by digital and direct agency Ruby, aim to draw on the station's potential of becoming a celebrated social space. The agency was appointed in May after a pitch against Gyro International, 23Red and Meteorite.