Industry News

NEW YORK (AP) — The Web edition of a cover story from Fortune this spring took a sharp turn from what you might expect at a 79-year-old magazine.

NEW YORK, June 22 /PRNewswire -- Euromoney Institutional Investor, the international publishing and information company, will launch a new magazine and online offering covering US and international hedge funds in September.

Newsweek’s recent decision to get out of the news-digesting business and reposition itself as a high-end magazine selling in-depth commentary and reportage follows Time magazine’s emergency retrenchment along similar lines. It accelerates a process by which the 76-year-old weekly will purposely reduce its circulation from 2.7 million to a bit more than half of that. (Its circulation was nearly 3.5 million in 1988.) Likewise, Time’s circulation, which 20 years ago was close to 5 million, is now at 3.4 million. Both newsweeklies are seeking to avoid the fate of U.S. News & World Report, which after years (decades?) of semi-relevance gave up on the idea of weekly publication entirely.

Fairfax Magazines will relaunch its Sunday Life magazine in a larger format later this month offering what it describes as “more editorial substance”. The title is distributed with the Sun-Herald in Sydney and Sunday Age in Melbourne.

Last month the Nielsen Readership Survey revealed encouraging results for New Zealand's magazine industry. It confirmed that 92 per cent of New Zealanders read magazines, a percentage that has remained constant for years and indicates that despite recent economic challenges, New Zealand published magazines are providing much needed inspiration, entertainment and escapism for readers.

The magazine industry's first ad effectiveness ratings have been launched by Mediamark Research & Intelligence, with the debut of its "AdMeasure" report. The new survey aims to put magazines on the same level as Internet advertising in terms of measurability and specificity.

Four nonprofit groups devoted to investigative journalism will have their work distributed by The Associated Press, The A.P. will announce on Saturday, greatly expanding their potential audience and helping newspapers fill the gap left by their own shrinking resources.

Starting on July 1, the A.P. will deliver work by the Center for Public Integrity, the Investigative Reporting Workshop at American University, the Center for Investigative Reporting, and ProPublica to the 1,500 American newspapers that are A.P. members, which will be free to publish the material.

2, a Toronto-based magazine for couples is celebrating its fifth anniversary with a relaunch of its website 2ForCouples.com that allows it to better package and integrate sponsors into their text, video and interactive web content.

On television, advertisers pay based on the ratings of a particular commercial. On the Internet, they pay according to a measurement like a click on an ad. And in magazines, advertisers choose where to run ads based on the results of door-to-door surveys done twice a year.

U.S. printing company R.R. Donnelley & Sons. Co. of Chicago has increased its offer for competitor Quebecor World, a filing with U.S. regulators shows.

Donnelley, which originally bid $1.3 billion US for Montreal-based Quebecor, has added about $200 million in cash and stock to its offer and "confirmed our intention to assume significant pension liabilities," it said in a letter to Quebecor World.

Quebecor World is restructuring in creditor protection.