ChopChop is a quarterly food magazine and website for kids aged 5-12 and their families. ChopChop’s mission is to educate kids to cook and be nutritionally literate, empower them to actively participate as health partners with their families and help establish and support better eating habits for a lifetime of good nutrition. ChopChop’s vision is to reverse and prevent childhood obesity.

The magazine is filled with nutritious, great-tasting, ethnically diverse and inexpensive recipes, as well as interesting and little-known food facts, Q&A’s and games.

150,000 copies of the first issue of ChopChop are being distributed to pediatricians, children’s hospitals, and youth-based community organizations, as well as to selected schools, farmers markets, and grocery stores.

ChopChop has a stellar Advisory Board, including 18 prominent figures from healthcare, nutrition and childhood education.