AFAR is a multi-platform brand for experiential travelers who have the desire and the means to immerse themselves in other cultures, to engage with local people, and to enrich their own lives. AFAR Media will take its audience to the real experience of travel.

MISSION
AFAR Media is a new multi-media company developing a series of complementary media, products, and services for people interested in experiential travel.

Our mission is to inspire and guide those who travel the world seeking to connect with its people, experience their culture, and understand their perspectives.

The company will pursue this mission by seeking to capture the true essence of experiential travel: connection between the traveler, a place, and its people.

VALUES
AFAR Media will adhere to the following values of experiential travel:

1. Explore from the inside looking out
2. Provide a sense of cultural immersion
3. Offer the unexpected
4. Touch on a range of emotions
5. Be genuine, real, authentic
6. Promote connection
7. Feed the curious
8. Respect the earth and its people
9. Celebrate global diversity

AFAR Magazine’s feature articles will tell stories of culture, geopolitics, active and eco-travel, and personal transformation. They will explore small slices of life and illuminate complex issues through individuals' stories.

The magazine's regular departments will enable readers to connect deeply with real people and places.

• Resident and Nomad: Insights and advice from locals and fellow travelers
• Good Trips - Travel to help others or pursue a personal passion
• The A(FAR) List - Events and destinations around the world that take readers off the beaten path
• Spin the Globe - Celebrating serendipity and spontaneity, a dispatch from a writer sent to a randomly chosen location
• Feast - Genuinely local food, eating spots, and markets
• Stay - Lodgings in touch with their surroundings, connected to the culture
• Stuff - Products and travel tools for global citizens, from handcrafted to high-tech to high-end
• Sounds - Music and musicians explored through a cultural lens
• Art - New and significant people, movements, trends, and events in the world of art
• Gizmos - Gadgets and software applications that help readers travel more deeply
• Guide - Background, books, music, lodging, restaurants, and other listings that give deep, unusual access into the cultures covered throughout the magazine