Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves, “Am I getting all I can from search engines... for free?” Consider this: searching is the second most popular online activity today — second only to email. In fact, comScore (August 2009) estimates that Google alone handles 304 million searches a day. Given this large volume of activity, search engines can tell you a lot about your customers

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Article Highlights:
-Focusing on business objectives and KPIs is key
-Refine your dashboard and look beyond the "hits"
-Tag your individual campaigns and test continually

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