Article Highlights: -Focusing on business objectives and KPIs is key -Refine your dashboard and look beyond the "hits" -Tag your individual campaigns and test continually
People magazine has launched its iPad app, a highly interactive version of the magazine featuring multiple scrollable areas and enhanced...
The launch of the iPad has put a renewed focus on digital media applications, and early evidence suggests the impact of Apple's new product on...
At the appalooza that is OMMA Mobile 2010, one of themes that emerged early in the day is the role of mobile apps in expanding a company's...