With the advent of the 3G era, wireless mobile applications such as mobile magazines are set to play a more imporant role in our world, an industry insider said yesterday.

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Magazine publishers have been eyeing the iPhone and mobile platforms generally as a salve for what ails their online products. Unlike the Web, people actually pay for content on phones, and many in the industry are hopeful that emerging media will restore the content eco-system to more palatable subscription + ad support hybrid models. With the iPhone offering both a richer palette and more versatile distribution/revenue model than most other devices, it becomes the test bed for a next generation of mobilized magazine brands.

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