Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves, “Am I getting all I can from search engines... for free?” Consider this: searching is the second most popular online activity today — second only to email. In fact, comScore (August 2009) estimates that Google alone handles 304 million searches a day. Given this large volume of activity, search engines can tell you a lot about your customers

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* Marketers need to be cognizant of what their search information tells a prospective visitor
* Choose your keywords wisely and make sure they appear on each page
* For each 200-250 words of text, each target term should be repeated two or three times

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